Compare Traditional Radio Listening with Listening to a Station Via a Mobile App. How Are They Different?

Hayden Cremeens COM 200 Chapter 8 Essay 6. Compare traditional radio listening with listening to a station via a mobile app. How are they different? When the radio became a popular past-time in America, it changed society. The radio industry is a rapidly growing business; the number of stations increased 100% from 1970 to 2010 (Dominick, 2013, p. 189). Traditional broadcastings like talk-shows and National Public Radio announcements eventually shifted into a majority of music-orientated stations; however both formats still remain.Traditional FM radio stations that are available nationally or locally have limitations of the genre of music that one listens to; opposed to mobile app, such as Pandora, that allows you to choose specific genres. Traditional radio stations have more commercials than mobile apps; therefore constant interruption during music streaming. Some traditional radio stations have embraced the apps.Clear Channel, a radio company, has had success with the merge of trad itional radio to a mobile app. Clear Channel has developed the IHeartRadio app; which allows users to listen to local radio stations in over 150 stations where ever their location (Dominick, 2013, p. 188). I prefer mobile apps because they stream directly to a computer, smartphone or other portable device (Dominick, 2013, p. 194).Apps offer choice-based stations like Pandora (Dominick, 2013, p. 194). Choice-based stations â€Å"†¦let listeners choose their favorite artists and types of music to create their own playlists. In effect, listeners program their own unique radio station (Dominick, 2013, p. 194). † References Dominick, J. (2013). The dynamics of mass communication: Media in the digital age (12th ed. ). New York: McGraw-Hill.